|
"Filipinos Among the Biggest Spenders in U.S." |
 |
 |
 |
|
Friday, 19 June 2009 21:54 |
|
Courtesy of: AsianWeek - the Voice of Asian American, www.asianweek.com, June 17, 2009.
" Redwood City - Filipinos are among the biggest spenders in the US, second only to Indians, and spending an average of $88.6 billion in goods and services annually. This was revealed by Prof. Antonio Villegas Jr. of the College of Alameda and the University of San Francisco who conducted a nationwide research on the subject. He presented it before a media forum organized by the Philippine American Press Club-USA (PAPC-USA), together with the Asian American Advertising Federation....
In his presentation entitled “Demographics, Culture and Behavior,” it listed the following information about the Filipino American market: * Filipino Americans have the highest employment rate at 68.9 percent compared to 64.8 percent overall nationwide;
* About 63 percent conduct their banking online and 75 percent use the ATM;
* About 68.9 percent of Filipino Americans are employed compared to 64.8 percent nationwide;
* About 5.5 percent of Filipino Americans live below the poverty line compared to 13 percent nationwide;
* McDonalds, Walmart, and Costco are their most popular brands;
* They spend an average of $147 a week on groceries; and
* About 93 percent practice recycling. Esther Chavez, PAPC-USA president and US director of sales of INQUIRER.net, noted that a lot of the information on the Filipino American consumer is outdated. Chavez said tapping the Filipino American market may be the way out of the recession for some companies." |
|
Last Updated ( Friday, 19 June 2009 22:06 )
|
